What is CultureROOTS?

Our Mission

To help organizations move from good intentions to everyday alignment—creating environments where people and purpose can thrive together.

Why symbols? Why plants? Why ROOTS™?

Check out this video to see how it all connects - and what it means for building regenerative work cultures.

Our Philosophy

Organizational Psychology

Using behavioral science to understand and improve how people, teams, and systems work together.

Systems & Design Thinking

Using behavioral science to understand and improve how people, teams, and systems work together.

African Leadership Principles

Using behavioral science to understand and improve how people, teams, and systems work together.

Meet the Founder

I’m Cheyennis Doom,

With an M.S. in Applied Psychology from the University of Southern California—specializing in Industrial-Organizational and Consumer Psychology—I bring over two decades of leadership experience, systems thinking, and people-centered transformation.

My career has spanned corporate banking, culture strategy, organizational development, and entrepreneurship. Along the way, I’ve led large teams, built cross-sector partnerships, and designed initiatives that bridge vision with execution.

The Origin of ROOTS™

ROOTS™ was born from a simple but urgent truth:

Most organizations don’t fail because they lack values—they fail because those values aren’t lived consistently.

I saw this pattern across industries, sectors, and leadership styles. High-level strategies often looked good on paper, but day-to-day experiences told a different story. ROOTS™ emerged as a way to measure not just what people say about culture, but how systems, behaviors, and values truly align. The name ROOTS™ reflects both the diagnostic process and the philosophy behind it:

  • Healthy cultures grow from strong foundations.

  • Alignment must be nurtured, like soil that sustains life.

  • Every decision—like water, sunlight, or stewardship—affects what blooms.

Where does your culture stand today?

From WARM (Thriving) to WILT (Toxic-Adjacent), our Climate Spectrum helps leaders understand and improve the emotional and behavioral “temperature” of their workplace.

Your Values. In Motion.

Are you interested in collaborating with us?

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